Glossary | WebAudioStore - Professional Voice Over Agency

Acoustics

The science of the transmission of sound waves. Acoustics generally refers to the characteristics of auditoriums, theaters and studios with respect to their design.

ADR

Automated dialogue replacement (ADR) is the process of re-recording dialogue by the original actor (or a replacement actor) after the filming process to improve audio quality or make changes to the originally scripted dialogue.

Advertisement is the notice or announcement in a public medium promoting a product, service, or event. Often shortened to advert or ad.

Agency Pitches

Agency pitches are brand tests during the creative process. These supporting audios can be edited and used for private presentatios and market tests. These cannot, under no circunstance, be broadcasted or made accessible to a larger public. In case these are transmitted, without re-recording, the difference between the pitch fee (session fee) and the regular transmission fee is due. The client and/or studio are obliged to proactively inform the voice over artist of the use of a pitch as a commercial spot.

Airtime

Airtime refers to time during which a broadcast is being transmitted

Ambience

Ambience refers to the room acoustics or natural reverberation.

Clients